Maynard is runs a store in a small town that's been hit hard by economic problems. When he comes home to find his wife with another man, he reacts by dressing up in a makeshift gorilla costume, having too many drinks and taking off through the woods. When he's spotted on his late-night walk by some locals who report Bigfoot sighting, it turns into an international media spectacle and results in a windfall of much-needed tourism dollars for the town.